Willy to BenThis is where Ben got his ideas that he told Willy about, who then preaches it to the boys: the idea of being well liked, having contacts, and being a successful salesman due to it: Willy is convinced this is true because Ben is rich, but in fact the things that Ben says, like 'with one gadget, he made more in a week than a man like you could make in a lifetime,' are obviously made up statistics.