The guardian and daily mail csp

• Who is the chairman of the Daily Mail?

  Viscount Rothermere
• What type of organization is General Trust?

  Wealthy British multinational organization
• What is the print circulation of the Daily Mail?

  1.25 million
• What demographic does the Daily Mail primarily target?

  Working class and retired working class
• What is the gender distribution of the Daily Mail's readership?

  Slightly higher female readership at 52-55%
• What is the stereotype of the Daily Mail reader?

  Middle-aged, middle England, aspirational class
• What political stance does the Daily Mail generally take?

  Right wing politically
• What is the average age of Daily Mail readers?

  Average age is 58
• How has the Daily Mail's readership changed online compared to print?

  Younger audience online compared to print
• What does the term 'Daily Mail Reader' imply?

  Small-minded, highly patriotic nationalism
• How do Daily Mail readers generally feel about the EU?

  Highly critical of the EU
• What type of news does the Daily Mail focus on?

  Entertainment and domestic/soft news
• What kind of stories does the Daily Mail publish?

  Human interest stories, scandal, and gossip
• What is the reputation of the Daily Mail's journalism?

  Tarnished due to sensationalism and inaccuracies
• How did the Daily Mail's tone change during Brexit?

  Moved to being pro UKIP in coverage
• What political party is the Daily Mail hostile towards?

  Labour Party
• What values does the Daily Mail promote?

  Wealth, marriage, weapons, and independence
• What type of language does the Daily Mail use in its headlines?

  Puns, wordplay, and sensational headlines
• What is the significance of the masthead in the Daily Mail?

  Recognizable font and special features
• Why is the top third of the Daily Mail important?

  It is seen on the shelf to entice readers
• How is the layout of the Daily Mail structured?

  Five vertical columns for copy with bold headlines
• What is the purpose of pull-quotes in the Daily Mail?

  To break up text and highlight key points
• What are pugs in the context of the Daily Mail?

  Small promotional boxes on the page
• What is a secondary lead in the Daily Mail?

  Sneak preview of a story inside the paper
• What does the term 'splash' refer to in the Daily Mail?

  Main story featured prominently
• What is a spread in the context of the Daily Mail?

  A story that covers more than one page
• What is citizen journalism?

  Fight to validate and 'break' news
• How does the Daily Mail compete with other newspapers?

  Through citizen journalism and online facilities
• What does the online facility of the Daily Mail provide?

  Immediate access to global stories
• What is the role of the regulatory body IPSO?

  To deal with articles, images, and reader comments
• What is the Editors' Code of Practice?

  Guidelines for accuracy and respect in journalism
• What do Gultang & Ruge's 'News Values' focus on?

  How dramatic or surprising stories are
• What does Curran and Seaton's theory discuss?

  Ownership and power in mass media
• What does Gauntlett's Identity theory suggest?

  Individuals can reject hegemonic media notions
• What does Hall's reception theory imply?

  Readers are positioned into a dominant reading
• What does Maslow's Uses & Gratifications theory focus on?

  Needs that newspapers fulfill for readers
• What does Bandura's Cultivation theory suggest?

  Media reinforces right-wing beliefs and values
• What does Gerbner argue about repeated media representations?

  They establish a worldview that is hard to challenge
• What social context is the Daily Mail produced in?

  Time of prolific 'fake news'
• What cultural representation is prevalent in the Daily Mail?

  Heavy 'white' representation