Asch - AO1

• Asch found that people were more likely to conform when there was unanimous agreement among confederates.
• Asch had 18 trials and got confederates to give the wrong answer on 12 of the 18 trials

  he wanted to see if the participant would go along with the majority on those trials

  • to make sure this was happening, he also had a control group that tested individually - 0.04% error rate, so he could conclude that the experiment had low task difficulty
• the behaviour of asch's experiments is best explained by normative social influence

  since task difficulty was low and social pressure was high

  participants were most likely displaying compliance
• 75% of participants in the test group conformed at least once

  and participants conformed 36.8% of the time