Product Context

• The Archers is aired on BBC Radio 4 and with over 5 million listeners, is considered a significant part of British pop culture
• It has been running for 65 years with six episodes a week and an omnibus on Sunday. It is the world's longest running radio soap opera
• The Archers follows the residents of the fictional farming community of Ambridge, in the fictional county of Borsetshire, in the English Midlands. Its tagline is "contemporary drama in a rural setting"