Sociocultural Context

• Wherever possible The Archers happens in real-time which allows a variety of topical subjects to be included. Even unforeseen events such as 9/11 attacks have been weaved into the script
• The BBC has opened the gates to less talked about topics and issues in recent years. The domestic abuse storyline of Rob and Helen has been building for some time. The listeners' privileged position of being able to eavesdrop in on characters' private conversations adds a real touch to the storyline.
• The realistic portrayal of this storyline prompted audiences to raise £100,000 in donations, proving the importance of such a show and the strong relationship it has forged with its audience