PBA (1-50) guia

• Customers are not all the same and should be divided into homogeneous groups known as segments.
• Differentiation strategy is designed to supply a product or service that customers perceive as being different in ways that are relevant to them.
• Differentiation strategy should not be unprofitable.
• Unique selling proposition is what a company does better than its competitors and customers want.
• Strategy to avoid is same benefit for higher price.
• Value proposition should not be easy to copy.
• The 4 p’s in marketing are product, price, place, and promotion.
• 3M employees are encouraged to spend 15% of their time on developing new projects.
• Product life cycle consists of introduction, growth, maturity, and decline.
• Services cannot be stocked.