Commercialisation of Sport

• Commercialisation definition

  • The process of making a product available for sale for financial gain
• • Commercialisation means that sport has developed close links with the media and with sponsorship
  • This relationship is known as the golden triangle
• Sport is connected to media:

  • Media providers pay event organisers for therights to broadcast certain sports
  • Sports fans pay subscriptions to media providers that broadcast sports and events that they enjoy
• Sport is connected to sponsorship:

  • Businesses provide money and products to well known sportspeople and teams
  • Sport raises the profile of a business, potentially increasing sales
• Sponsorship is connected to media:

  • Business profiles are raised when they sponsor sports that feature frequently in the media
  • Businesses may pay the media for advertisingtime during sports broadcasts