Sponsorship

• Sponsorship definition

  a partnership between a sports team, or person, and a business (the sponsor) which provides financial support for the sport
• There are different types of sponsorships including:

  • Financial, such as one-off payments to a club or team
  • Clothing and equipment, including footwear, e.g. football boots
  • Facilities, such as training grounds, clubhouses or gym equipment
• • Sponsorship can occur at all levels of sport from school teams up to elite performers
• Sponsorship can bring financial gain for sponsors; a business can ask sponsored performers to advertise their product, or name

  • Every time a performer wears or uses a product they are showing it off to spectators, who may then be influenced to buy the product
• Other sponsors may provide kits, equipment or facilities to help and support a team, without requiring any advertising

  • This may benefit the charitable credentials of a business