content analysis

• What is the main focus of the video on research methods in psychology?

  Content analysis
• What can quantitative data be used to create?

  Tables, charts, averages, and statistics
• What is the challenge when data is in the form of words?

  It needs to be converted into quantitative data
• What is content analysis?

  • An indirect observational method
  • Observes human behavior through artifacts
  • Typically focuses on written words
  • Converts qualitative data into quantitative descriptions
• What is an artifact in the context of content analysis?

  Things humans make
• What types of materials can be analyzed in content analysis?

  Diary entries, tweets, children's books
• What are coding units in content analysis?

  Examples of behavior linked to research questions
• Why is operationalization important in content analysis?

  It allows precise measurement of behaviors
• What was the focus of the Waynforth and Dunbar study in 1995?

  Theories of mate choice in sexual relationships
• What does the evolutionary theory suggest about mate choice?

  Men and women have different reproductive strategies
• What were the ages recorded in the Waynforth and Dunbar study?

  Ages of individuals in lonely heart adverts
• What terms were included in the coding frames for physical attractiveness?

  Athletic, attractive, cute, fit, good-looking
• How did the study's findings support the evolutionary theory?

  Men sought younger mates, women older mates
• What is the first step in conducting a content analysis?

  Decide the research question
• What is the purpose of tallying in content analysis?

  To record the frequency of categories
• What is test-retest reliability in content analysis?

  Running the analysis again on the same data
• What does inter-rater reliability involve?

  Two researchers analyzing the same data separately
• What correlation coefficient indicates reliable data?

  0.8 or higher
• What are the strengths of content analysis?

  • High external validity
  • Real artifacts reflect true behavior
  • Easy to access existing data
  • Allows for replication by other researchers
• What are the weaknesses of content analysis?

  • Potential for observer bias
  • Data may lack validity
  • Records may not be truthful
• What is thematic analysis?

  • Variation of content analysis
  • Focuses on discovering deeper meanings
  • Identifies emergent themes from data
  • More flexible than traditional content analysis
• What can patrons access on psych boost?

  Exam tutorial videos and printable resources
• How many tutorial videos are mentioned for research methods?

  Six tutorial videos
• Who is thanked for supporting psych boost?

  Students and teachers
• What is the purpose of the support from patrons?

  To allow part-time teaching and video creation
• What is the next topic mentioned after content analysis?

  Case studies