ao1

• What is internalisation in conformity?

  Genuine acceptance of group norms
• Why is internalisation considered a permanent change?

  Attitudes become part of the person's thinking
• What happens to opinions/behaviour during internalisation?

  They change both privately and publicly
• What is identification in conformity?

  Conforming to be accepted by a valued group
• How does identification differ from internalisation?

  Identification may not involve private agreement
• What is compliance in conformity?

  Going along with others publicly only
• What is the result of compliance?

  Superficial change that stops with pressure
• What are the two main reasons people conform according to Deutsch and Gerard?

  Need to be right and need to be liked
• What is informational social influence?

  Conforming based on better information from the group
• When is informational social influence most likely to occur?

  In new or ambiguous situations
• What is normative social influence?

  Conforming to fit in with social norms
• What motivates normative social influence?

  Desire for social approval and fear of rejection
• In what situations is normative social influence more pronounced?

  In stressful situations needing social support
• What are the types of conformity according to Herbert Kelman?

  • Internalisation: Genuine acceptance of group norms
  • Identification: Conforming to be accepted by a valued group
  • Compliance: Publicly agreeing without private acceptance
• What are the explanations for conformity proposed by Deutsch and Gerard?

  • Informational social influence: Need to be right
  • Normative social influence: Need to be liked