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Cards (51)
What is measurement?
Determining the value of a
variable
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How does the measurement system affect data interpretation?
It influences how values are assigned to
categories
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What are the four levels of measurement?
Nominal
,
ordinal
,
interval
, and
ratio
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Why is it important to know the level of measurement used?
It aids in interpreting
variable values
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What is the significance of the ratio level of measurement?
It allows for all
arithmetic operations
on data
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What are the properties of the ratio level of measurement?
Classifies into
distinct
, nonoverlapping
categories
Arranges categories according to
magnitude
Has a
fixed unit of measurement
Contains an
absolute zero
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What does an absolute zero in the ratio level indicate?
It indicates the absence of the
characteristic
measured
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How does the arrangement of categories affect interpretation in measurement?
It shows the relationship of values to the
characteristic
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What is the difference between the interval and ratio levels of measurement?
Interval has no
absolute zero
, ratio does
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What are the properties of the interval level of measurement?
Classifies into
distinct
,
nonoverlapping
categories
Arranges categories according to magnitude
Has a
fixed unit of measurement
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What is the ordinal level of measurement?
It classifies and arranges categories by
magnitude
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Why can't we interpret differences between numbers in ordinal measurement?
There is no
fixed unit
of measure throughout the scale
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What is the nominal level of measurement?
It classifies objects into
distinct categories
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Why is the nominal level considered the weakest level of measurement?
It has no meaning for
magnitudes
or
differences
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What are the methods of data collection?
Use of
documented data
Survey
Experiment
Observation
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Why might researchers prefer using documented data?
It is often more
practical
and
cost-effective
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What are the sources of documented data?
Previous studies
Written reports
Periodicals
Unpublished documents
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What is the difference between primary and secondary sources of documented data?
Primary sources collect data
themselves
; secondary
do not
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What is primary data?
Data documented by the
primary source
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What is secondary data?
Data documented by a
secondary source
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Why should researchers exercise caution when using secondary data?
It may lack vital information for
assessment
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What is a survey?
Method
of collecting data
Involves asking people questions
Can be a
census
or
sample
survey
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What is a census in data collection?
Asking all people in the
population
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Who are the respondents in a survey?
People
who
answer
the
survey
questions
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What are the methods of communication in surveys?
Personal interviews
Telephone interviews
Self-administered questionnaires
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What is the purpose of the information provided for researchers?
To assess
data quality
and
viability
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What is a survey?
A method of collecting
data
through questions
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What is a census in research?
Asking all people in the
population
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What is a sample survey?
Asking a sample from a
defined population
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Who are the respondents in a survey?
The
people
who
answer
the
survey
questions
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What are the methods of communication for data collection?
Personal Interview
Telephone Interview
Self-administered Questionnaire
Online Surveys
Focus Group Discussion
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What is the role of interviewers in data collection?
They ask and record
respondents'
answers
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What are the factors to consider in data collection methods?
Cost
Speed
Response Rate
Geographic flexibility
Interviewer bias
Interviewer supervision
Quality of response
Type of information
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What is an experiment in data collection?
Direct human intervention on conditions affecting
variables
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What are the steps in conducting an experiment?
Specify
response
and
explanatory
variables
Identify
extraneous
variables
Control extraneous variables
Randomly assign treatment
Measure response variable
Analyze the
data
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What are the advantages and disadvantages of experiments?
Advantages:
Establish
cause-and-effect
Controlled conditions
Disadvantages:
Ethical limitations
Reliability of
generalizations
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What is the observation method in data collection?
Recording observations of
phenomena
as they happen
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What are the advantages and disadvantages of the observation method?
Advantages:
Useful for
nonverbal behavior
Realistic data from natural settings
Disadvantages:
Subjective perceptions
Limited to observable factors
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What is the difference between structured and unstructured observation?
Structured:
Rigorous
plan
and
formal instruments
Unstructured:
Flexible
and
adaptable
study
plans
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What is the difference between participant and nonparticipant observation?
Participant: Observer
joins
the group
Nonparticipant: Observer
observes
from outside
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See all 51 cards
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