a simple and flexible format presenting information or conveying ideas.
Text
any “human-readable sequence of characters”.
text
what are the TYPES OF TEXT
Hypertext
Formatted Text
Unformatted Text
serve to link different electronic documents
Hypertext
appearance can be changed using font parameters.
Formatted Text
fixed size characters having essentially the same type of appearance.
Unformatted Text
– also called font or font type
Typeface
refers to the presentation or style of a text in the digital format.
Typeface
What are the Examples of Typeface
Serif
Sans Serif
Slab Serif
Script
Decorative
connotes formality and readability in large amount of texts. Usually used for the body text of books. (ex: Times New Roman, Garamond, Baskerville)
Serif
brings a clean or minimalist look to the text. Used for clear and direct meaning of text such as road signage. (ex: Arial, Helvetica, Tahoma, Verdana, Calibri)
Sans serif
carries a solid or heavy look to text. Can be used for large advertising sign on billboards. (ex: Rockwell, Playbill)
Slab serif
draws much attention to its self because of its brush like stroke. Usually used in wedding invitation cards and formal events. (ex: Edwardian, Vladimir, Kunstler)
Script
caters to a wide variety of emotions or themes. (ex: Chiller, Jokerman, Curlz MT)
Decorative
Who is the CREATORS OF TEXT AND INFORMATION
Author
Blogger
Publisher
Writer
WHAT ARE THE DESIGN PRINCIPLES AND ELEMENTS
Emphasis
Appropriateness
Proximity
Alignment
Organization
Repetition
Contrast
Refers to importance or value given to a part of the text-based content.
Emphasis
It is how fitting or suitable the text is used for a specific audience.
Appropriateness
It refers how near or far are the text elements from each other.