Product Context

• Quality Street is a sweet tin made by Mackintosh
• Originally created in 1936, inspired by the name of a play by J.M Barrie
• In the 1930s only the wealthy could afford chocolate boxes but the creator Harold Mackintosh aimed to sell them at a more reasonable cost to appeal to working families. By the 1950s when the campaign started, society was in a post-rationing period where luxuries were once again becoming an acceptable part of shopping