culture bias

• What is cultural bias

  when a theory or research doesn’t represent the experience or behaviour of all cultures but is generalised to
• Ethnocentrism


  seeing the world from one cultural perspective and seeing this as the norm or superior
• Cultural relativism

  insists that behaviour is only meaningful and understood in the cultural context
• Why do achieve cultural relativism

  Using indigenous psychologists
• Hendrik WEIRD

  Western

  Educated

  Industrialised

  Rich

  Developed
• Example of cultural bias

  Sz diagnosis
• Berry etic

  psychologists judge behaviour from outside their culture
• Berry emic

  psychologists consider behaviour from inside identifying behaviour that are specific to that culture
• Example of ethnocentric research

  Ainsworth attachment type

  japanese babies- insecure- based on American standards