1 feb 1960, 4 black students in north carolina (david richmond, izell blair, franklin mcclain, joseph mcneil) waited to be served at a segregated lunch counter.
when they were asked to leave the white area, they refused and remained in the store until closing time.
their aim was to generate publicity.
25 more students arrived the next day, and by 4 feb, more than 300 joined including white students.
these began to spread to other towns in north carolina.
due to loss of earnings, in july, the store desegregated however many stores did not until 1965