centered or focused on men, often to neglect or exclusion of women
alpha bias
tendency to exaggerate differences between men and women. the consequence is that theories devalue one gender in comparison to the other
beta bias
tendency to ignore or minimise differences between men and women. such theories tend either to ignore questions about the lives of women, or assume insights derived from studies of men will apply equally well to women
gender bias
differential treatment or representation of men and women based on stereotypes rather than real differences
cultural bias
tendency to judge all people in terms of your own cultural assumptions. this distorts or biases your judgement
cultural relativism
view that behaviour cannot be judged properly unless it is viewed in the context of the culture in which it originates
ethnocentrism
seeing things from the point of view of ourselves and our social group. evaluating other groups of people using the standards and customs of one's own culture
determinism
behaviour is controlled by external or internal factors acting upon the individual
free will
each individual has the power to make choices about their behaviour
hard determinism
view that all behaviour can be predicted and there is no free will.
soft determinism
version of determinism that allows for some element of free will
holism
perceiving the whole experience rather than the individual features and/or the relations between them
reductionism
breaks complex phenomena into more simple components, implying that this is desirable because complex phenomena are best understood in terms of a simpler level of explanation
idiographic approach
focuses on individuals and emphasis uniqueness, favours qualitative methods in research
nomothetic approach
seeks to formulate general laws of behaviour based on the study groups and the use of statistical (quantitative) techniques. it attempts to summarise the differences between people through generalisations
socially sensitive research
research that might have direct social consequences for the participants in the research or the group that they represent