How a business sells a product for more than it costs through the processes they apply
Advertising
Promotional method where a business pays to place an advert in a form of media, such as a newspaper or television
Aesthetics
The attractiveness of the design of a product
Aims and objectives
The overall goals of a business or organisation identifying what the business is trying to achieve
Application form
A method of applying for a job where the required details are decided by the business who is recruiting
Autonomy
The independence a workerhaswithintheirjob
Average rate of return
The annual percentage profit that an investment makes compared to the cost of the investment
Asset
Any item of value that a business owns, such as its machinery or premises
Bar gate stock control graph
A method of displaying data on stock levels, which allows stock control policy to be decided, implemented and reviewed within a business
Batch production
Method of production where groups or types of products are made at several stages
Bonus
An extra amount of financial pay received through achieving a business target
Branding
What distinguishes a good or service from rivals
Break even
Where total revenue is the same as total costs and no profit or loss is made
Buffer stock
A quantity of stock kept in store to safeguard against unforeseen shortages or demands
Business
An organisation set up to meet customer demand and to make a profit for its owners
Business environment
The external factors such as the economy and the law that influence how a business operates
Business plan
A document produced by a new or existing business that shows what its objectives are and how it will meet them
Brand loyalty
A customer’s willingness to buy a product from a particular business rather than from its competitors
Budgets
Pre-set financial targets for a business to achieve, like a sales budget, or abide by, such as an expenditure budget, in a given period of time
Bank loan
A fixed sum of money lent by a bank to an individual or a business for a specific purpose, which must be repaid with interest in set payments over an agreed period of time
Bank of England
The central bank of the United Kingdom. It manages the country’s debts, sets interest rates and influences the exchange rate between the pound and other currencies
Capacity
The maximum production output a business can achieve with its existing resources
Capital
The initial money that is needed to start a business that is normally linked to purchases of machinery and premises
Cash-flow
The money that flows into and out of a business from sales and expenses
Cash-flow forecast
The prediction of how much money will come into and out of a business over a future time period
Cash inflow
The money that comes into a business from sales and other sources
Cash outflow
The money leaving a business that it spends on raw materials, labour and other expenses
Centralised
Where business decision making and implementation take place at and from the business headquarters
Chain of command
Part of the structure of a business organisation which shows who is in charge of who
Consumer
Someone who buys and uses goods and services
Closing balance
The total cash-flow left at the end of a period
Commission
The extra amount of pay workers receive as a percentage of their or the business’s sales
Communication
How messages are passed within a business or from a business to its customers
Competition
Other businesses that produce the same or similar goods or services
Competitive advantage
A business has a marketing mix which enables it to be more successful than its competitors
Competitive environment
The number and strength of other businesses in the same market
Competitive pricing
Where the price of a product is decided by comparing it to its rivals
Disposable income
How much money consumers have to spend on their needs and want
Consumer law
Legal constraints that protect the consumer from unfair business practice
Consumer Rights
Where consumers are protected by laws in terms of product quality, returning goods, repairs and replacements, digital content and delivery