the relationship between the general price level and real GDP.
shows how much national output GDP will be demanded at each level of prices
reasons why the AD curve will be downward sloping
income effect
substitution effect
real balance effect
interest rate effect
income effect
if prices have risen but peoples incomes haven't increased, they cannot buy all the goods that they used to.
leads to a decrease in real income, therefore rise in prices lead to fall in AD
substitution effect
increase in prices in the UK leads to less foreigners wanting to buy goods from the UK, leading to fall in AD
UK residents also see that British goods are more expensive so import cheaper foreign goods
real balance effect
increase in prices means that bank balances cannot pay for as much as they used to so we decide to keep money in reserves. if we want more money in reserves, we will not be able to spend as much, so fall in AD
interest rate effect
if demand increases and supply doesn't, then prices rise
higher interest rates mean people will save instead of buying goods and services so AD falls