conformity

• conformity

  a change in a persons behaviour or opinions as a result of real or imagines pressure from a person or group of people
• types of conformity

  compliance

  identification

  internalisation
• compliance

  superficial and temporary

  change in views or behaviour publicly but not privately

  change only lasts as long as the group is monitoring
• indentification

  adopting a groups attitudes and behaviours because you value the group

  behaviours may be temporary and change when leaving the group

  change your private beliefs but may not be temporary
• internalisation

  change views publicly and privately

  change in views or behaviour is permanent

  behaviour remains the same even if the others aren't around
• explanations for conformity

  normative social influence

  informational social influence
• normative social influence

  occurs when we wish to be liked by the majority group so we go along with them even though we don't agree
• informational social influence

  occurs when we look to the majority group for information as we are unsure about the way in which to behave

  believe the majority to be right as we look to them for the right answer
• what type of conformity is most likely to occur as a result of NSI?

  compliance
• what type of conformity is most likely to occur as a result of ISI?

  internalisation