other research methods

• content analysis

  • type of observational research in which people are indirectly studied through the communications they produce
  • can include: speeches, presentations, texts, emails, books , magazines, TV or films
  • the aim is to summarise and describe this communication in a systematic way so overall conclusions can be drawn
• what is a content analysis

  • a technique for systematically summarising and describing any form of content-written, spoken or visual
  • invloves drawing up coding categories and counting how often categories occur
  • converts qualitiative to quanitative data
• how to do a content analysis?

  1. decide what you research question is
  2. decide WHAT you are going to analyse and how you will collect this
  3. develop a list of coding categories
  4. pilot it. make any changes needed
  5. tally/count number of times the categories occur
  6. check reliability of context analysis by correlating one researcher's scores with another's