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Marketing Management
Calculations
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Created by
Toni Taylor
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Cards (2)
What is the calculation for market share?
S
a
l
e
s
o
f
b
u
s
i
n
e
s
s
/
T
o
t
a
l
m
a
r
k
e
t
s
a
l
e
s
∗
Sales of business/ Total market sales *
S
a
l
eso
f
b
u
s
in
ess
/
T
o
t
a
l
ma
r
k
e
t
s
a
l
es
∗
100
100
100
What is the calculation for market growth?
M
a
r
k
e
t
s
i
z
e
(
y
e
a
r
2
)
−
(
y
e
a
r
1
)
/
M
a
r
k
e
t
s
i
z
e
(
y
e
a
r
1
)
∗
Market size(year 2) - (year 1) / Market size (year 1) *
M
a
r
k
e
t
s
i
ze
(
ye
a
r
2
)
−
(
ye
a
r
1
)
/
M
a
r
k
e
t
s
i
ze
(
ye
a
r
1
)
∗
100
100
100
