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Service Culture
CHAPTER 2: Service Culture
Asian Service Expectation
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Cards (6)
Asia
Has the highest customers experience demands
Embrace
Technology
:
· Asian consumers are advanced in using new tech. Expect to use latest devices to communicate with brands. Orgs should offer mobile-friendly options.
PUT THE
CUSTOMER
AT THE
HEART OF YOUR BUSINESS
· Always put them first. Make your business customer-centric, check everything to fit with customers.
DEMONSTRATE
HUMAN
TOUCH
· Despite tech, customers still want to deal with people for certain transactions. Make sure human agents are available.
CONTINUALLY
INNOVATE
· Asian consumers are early adopters, always looks for the next new thing. Always evolve CX through services provided.
Customer Relationship Management Platform
(CRM)
Improves communication with customers and employees across depts.