Link to psychology

• Who found that observing beauty in the opposite sex raises brain activity?

  Ishai
• What brain region is involved in decision making according to Ishai's findings?

  Orbitofrontal cortex
• In what year did Ishai conduct his research on beauty and brain activity?

  2007
• What cognitive process is the orbitofrontal cortex involved in?

  Decision making
• How does the localisation of brain function relate to romantic relationships?

  It plays a role in their formation
• What is the significance of Ishai's findings on beauty and brain function?

  • Observing beauty activates the orbitofrontal cortex
  • This region is linked to decision making
  • Suggests brain function localisation affects romantic relationships