reference group

• • REFERENCE GROUP - is a group to which the individual refers and with whom he identifies either consciously or unconsciouslyis a group to which we compare ourselves.
• • INFORMAL REFERENCE GROUP - which mean that they are based on the group members' shared interests and goals.are not structured with a specific goal in mind.
• FORMAL REFERENCE GROUP have a specific goal or mission. They also have a specific structure and positions of authority.
• • SOCIAL NETWORK -is a social structure that exists between actors-individuals or organizations.indicates the way that people and organizations are connected through various social familiarities, ranging from casual acquaintance to close familial bonds.are composed of nodes and ties
• NODES. The person or organization participating in the network
• TIES are the various types of connections between these nodes.
• SOCIAL NETWORK THEORY is the study of how people, organizations or groups interact with others inside their network.
• EGO-CENTRIC NETWORKS, SOCIO-CENTRIC NETWORKS, OPEN-SYSTEM NETWORKS three types of Social Network
• EGO-CENTRIC NETWORK Stype of social network that are connected with a single node or individual. For example, you, the node, connected to all your close friends
• SOCIO-CENTRIC NETWORKS type of social network that are closed networks by default.
• OPEN-SYSTEM NETWORK Stype of social network where the boundary lines are not clearly defined.
• SOCIAL MEDIA in general includes all the means of mass communication that are used by the public in general to interact with the rest of the society