GUIDELINES IN SPEECH WRITING

• Plan your speech

  • Know Your Purpose
  • Know Your Audience
• INTRODUCTION

  • Start with a hook
  • State your purpose
  • Outline main points
• BODY

  • Limit to 3-5 points
  • Provide examples
  • Be clear and concise
• CONCLUSION

  • Summarize key points
  • End with a strong message
  • Call to action
• Structure your speech

  • introduction
  • body
  • conclusion
• Language

  • Using simple language
  • Avoid Jargon
• Using simple language

    → use everyday words that are familiar to most people
• Avoid Jargon

    → Specialized terms or language that might be specific to a particular field or profession
• instead of: subsequent

  say: next
• instead of: terminate

  say: end
• instead of: ascertain

  say: find out
• instead of: actionable insights

  say: useful ideas
• instead of: pivot

  say: change direction
• instead of: scalability

  say: ability to grow