Held & McGrew: the widening, deepening and spreading up of worldwide interconnectedess
How has globalisation made the world like a ‘global village’
Media technology has shrunk the world which has become more like a village or community
Define media imperialism
theory that describes the process by which a dominant culture exerts its influence on other cultures, often through mass media and other forms of communication
Define “cocacolonisation”
Suggestion that the consumerist culture ideoloy perpetuated by the media has led to Western values and culture being forced on non-Western cultures. This is undermining local cultures.
