DR

• their remit focuses on national identity, diversity and quality programming
• DR - public service broadcaster- not trying to tell advertising space so they can take more risks with their programmes
• DR- 3 tv channels, 7 radio stations
• in Denmark the show was broadcast on DR1
• DR had help from ZDF
• international co-productions mean companies can share risks, costs, resources and can lead to easier international distribution
• they carefully controlled the release schedule of the show- hesmondhalgh reduce risk, released the first 10 episodes which helped to drum up publicity and a fan base before releasing the next 10