COMMERCIALISATION AND MEDIA

• What is a key characteristic of modern media in sports?

  Available 24/7
• What does PPV stand for in sports media?

  Pay-Per-View
• What technological development contributed to media changes since the 1980s?

  Development of Satellite TV
• What factor has led to more opportunities for women in sports media?

  Gender equality
• How does media positively affect individual sports?

  Increased profile and status
• What is a positive impact of media on sports?

  Exposure of minority sports
• How does media impact corruption and scandals?

  Helps eliminate corruption and disclose scandals
• What negative impact can media have on sports?

  Certain sports receive dominant coverage
• What positive impact does media have on performers?

  Greater profile & recognition
• What is a positive outcome of media exposure in sports?

  Increased participation in sports
• What negative effect can media have on athletes?

  Loss of enjoyment
• How do spectators benefit from media?

  More accessible viewing options
• How does media promote positive messages?

  Promotion of positive role models
• What type of coverage can negatively affect spectators?

  Sensationalised coverage
• What describes the relationship between sport, media, and sponsorship?

  Interdependent relationship
• What fuels the increase in commercialization in sport?

  Growth of media in sport
• What contributes to increased commercialisation?

  Advertising & sponsorship deals
• How does commercialisation positively affect society?

  Higher participation rates
• What negative mentality does commercialisation promote that some dislike?

  "Win-at-all-costs" mentality
• What opportunity does commercialisation give to athletes?

  Opportunity to become wealthy
• What pressure do athletes face due to commercialisation?

  High pressure to perform
• What type of security do athletes often lack?

  Low job security
• How are spectators positively affected by commercialization?

  More knowledgeable audience
• What high cost affects spectators negatively?

  High cost for attending live matches
• What kind of advertising negatively affects spectators?

  Intrusive advertising
• How does commercialisation improve sports?

  Increased revenue improves facilities
• What does TV income reduce reliance on?

  TV income reduces reliance on ticket sales
• What type of control can negatively affect individual sports?

  Media control over sport
• What influence can negatively affect decisions in sport?

  Business interests influence decisions
• What do certain sports become due to commercialisation?

  Advertising platforms
• What are some types of coverage provided by modern media?

  Radio, newspaper, TV, and online
• Which type of channel is a characteristic of modern media?

  Dedicated radio channels
• What advancement is linked to the development of satellite TV?

  Advancement of technology
• What occurs regarding TV rights of sports?

  Buying/Selling of TV rights
• How does the media positively affect individual sports?

  Increased funding
• What is a way that rules are changed to improve entertainment?

  Rule modifications
• How can sports be negatively affected by the media?

  Sports can become controlled by the media
• What negative journalistic trait affects sports?

  Irresponsible journalism can sensationalize issues
• How does media create a fairer playing field?

  Media pressure discourages doping
• How are performers negatively impacted by media?

  Constant scrutiny and pressure