GE 11

• Ethics, trademark, business ethics, industrial property, social responsibility, copyright, intellectual property (IP), antitrust, patent are all related to marketing management.
• Business ethics, industrial property, social responsibility, copyright, intellectual property (IP), antitrust, patent are all related to marketing management.
• The Department of Business Administration Education Marketing Management Program is located on Mabini Street, Tagum City, Davao del Norte.
• Entrepreneurship involves discovery, evaluation, and exploitation of opportunities, making it even more relevant with the current speed of technology updates.
• The entrepreneurial mindset also refers to a specific state of mind that orientates human conduct toward seeking opportunities, taking risks to realize those opportunities and have the tenacity to push an idea through to make it a reality.
• Open innovation occurs when a company taps the internal and external ideas to improve their current operations.
• An entrepreneur continues to discover, evaluate and exploit possible key areas to further the growth of technology and other sectors.
• Brooks (2013) identified several types of innovation, including Disruptive innovation, Reverse, Incremental, and Breakthrough.
• Schumpeter (1942) identified five types of innovation: New goods, New methods of production, New markets, New sources of inputs, and New types of organizing.
• The entrepreneurial mindset is characterized by five common traits: Passionately seeking new opportunities, Pursuing opportunities with enormous discipline, Focusing on execution, specifically, adaptive execution, and Engaging the energies of everyone in their domain.
• The contact number for the Department of Business Administration Education Marketing Management Program is (084)655 - 9591 Local 116.
• A creative stimulus is any triggering or encouraging situations that sparks the creative and innovative minds of the employees in an organization.
• The final stage in the intrapreneurial process is the learning phase, where the intrapreneur reflects on his experience and learns from his mistakes.
• The post-implementation learning phase is where the intrapreneur reflects on his experience and learns from his mistakes.
• In the pitching stage, the idea is being presented to the authorized personnel in the organization to get a go signal from the management.
• An organization that promotes intrapreneurship is referred to as an intrapreneurial organization.
• The creative development stage is where the intrapreneur puts his plan into action.
• An intrapreneur uses the resources of the organization in pursuing his innovative ideas.
• Intrapreneurship is entrepreneurship happening within organizations.
• The course/subject GE 11 - Entrepreneurial Mindset is taught by B RENDA VIA CORCINO, MBA.
• This Self-Instructional Manual (SIM) for Self-Directed Learning (SDL) is a draft version only and is not for reproduction and distribution outside of its intended use.
• Ethics in an organization must be established to guide the employer and the employee in what to do should there be problems related to ethical conducts in the workplace.
• One of the responsibilities and accountabilities of an entrepreneur to the general public is supporting and participating in events that bring greater good to the community.
• Entrepreneurs need to be ethical and responsible in pursuit of injecting innovation, as they must be mindful of the ethical side of their undertakings as well.
• A person is considered full of ethics when they are able to abide by the code of ethics even when no one is watching.
• The Coca Cola container is under the category of the intellectual property.
• Globe and Smart telecommunication companies can’t merge due to this law as it will create monopoly.
• Patented products are products or processes that provide a new way of doing something, or that offer a new technical solution to a problem.
• Intellectual property is supported by the law to protect the artists, creators and inventors.
• Ethics originated from the Greek word 'ethos', which means 'perception of what is right and wrong'.
• The distinctive sign of brands like Nike is called the 'swoosh'.
• Significant groups of publics that can be affected or has interests in the business other than the shareholders are called stakeholders.
• This SIM/SDL manual is intended only for the use of students who are officially enrolled in the course/subject.
• The owners of the company should have enough financial capital for required own contributions.
• The product can reasonably expect a certain market share today and in the future.
• The pricing, costs, and economies of scale of the product compare favorably with competitors.
• The window of opportunity for the product is determined by the timing and length.
• Capital requirements for starting and long-term needs are known, and the required capital is secured from various sources.
• Competition in the market exists in the form of substitutes, and their turnover is known.
• Acquiring equipment, skills, and other inputs required for the product is easy.