Types and explanations of conformity

• What is conformity?

  Changing behaviors and opinions to fit in
• How many types of conformity did Kelman identify?

  Three types
• What are the three types of conformity identified by Kelman?

  • Compliance
  • Identification
  • Internalisation
• What is compliance in terms of conformity?

  Temporary change in opinions in public
• When does compliance stop?

  When group pressure stops
• What is identification in terms of conformity?

  Temporary change in opinions to be accepted
• What motivates identification?

  Valuing a group or individual for acceptance
• What is internalisation in terms of conformity?

  Permanently changing behaviors and opinions
• When does internalisation typically occur?

  When accepting views of the majority
• What are the two main reasons proposed by Deutsch and Gerrard for conformity?

  • The need to be liked
  • The need to be right
• What does Informational Social Influence (ISI) state?

  We conform to be right in uncertain situations
• When is ISI most likely to occur?

  During crises or ambiguous events
• What is the outcome of ISI?

  Leads to internalisation of information
• What does Normative Social Influence state?

  We conform to be liked by others
• When is Normative Social Influence most likely to occur?

  In stressful situations needing social support
• What outcomes are likely from Normative Social Influence?

  Leads to compliance or identification