types and explanations of conformity

• conformity - a change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people
• compliance:

  • shallowest level of conformity
  • here a person changes their public behaviour the way they act, but not their private beliefs
• internalisation:

  • internalisation is the deepest and most permanent level of conformity
  • here a person changes their public behaviour and their private beliefs
  • change occurs publicly and privately, whether the group is there or not
• identification:

  • a moderate level of conformity
  • conform to the behaviours and opinions of a group because there is something about the group we value
  • we identify with the group and want to be recognised as being apart of it. This is in order to gain approval
• normative social influence:

  • acceptance / avoid rejection
  • emotional
  • compliance / identification
  • strangers and close friends
• informational social influence:

  • information / being right
  • cognitive
  • new belief system / believe that their new beliefs are tight
  • internalisation
  • experts / difficult / ambivalent
• normative social influence is where a person conforms in order to be accepted and belong to a group
• informational social influence is where a person conforms to gain knowledge or because they believe that someone else is right