milgram conducted a variation in a rundown building in bridgeport, connecticut
→ obedience dropped to 47.5%
E - prestigious university gives the study legitimacy and authority in the eyes of the participants
proximity:
in the proximity variation the teacher and learning were in the same room
→ obedience dropped to 40%
touch proximity variation:
in a more dramatic variation the teacher had to force the learners hand onto an electroshock plate when he refused to answer a question
→ obedience dropped to 30%
remote instruction:
the experimental left the room and gave the teachers steps by telephone and the outcome was that there was further reduction
→ obedience dropped to 20.5%
uniform:
in this variation the experimental was replaced by another participant in normal everyday clothes pretending to be an ordinary member of the public who was in fact another confederate
→ obedience dropped to 20%
E - uniform encourages obedience because they are widely recognised symbols to authority