Postmodernist view

• What is the postmodernist view of the globalisation of the media?

  • It brings diversity and more choices
  • not constrained to local cultures when constructing identities
• What does postmodernism suggest about identity construction?

  It is not constrained to local cultures
• Define hyperreality?

  a view of the world, which is created and defined by the media, with the image of an event becoming more real than the event itself
• Define simulacra?

  Media images which appear to reflect things in the real world but have no basis in reality
• Who discussed hyperreality and simulacra?

  Baudrillard
• What does Baudrillard say about media images?

  They distort our view of the world
• What is meant by a "distorted view" of the world?

  Appearances become more important than reality
• How do we identify with media images according to postmodernists?

  More than with our daily experiences
• What does Garrod (2004) say about reality TV?

  It creates reality rather than reflects it

  e.g. “I’m a celebrity get me out of here“
• How do reality TV and social media affect audiences?

  They blur the distinction between reality and hyperreality
• What does Shrinati (1995) emphasize about media?

  Its power in shaping consumer choices
• Shrinati: How does media influence our sense of reality?

  By bombarding us with popular culture
• What is a criticism of the postmodern perspective regarding audiences?

  It sees them as too passive

  • assumes people approach media with no prior life experiences, and that they do not discuss, interpret, ignore or reject media imagery and messages
• What do critics say about media representations of gender, ethnicity etc?

  They reinforce stereotypes rather than provide choices of identity
• What is a limitation of new media according to critics?

  It is not accessible to poorer groups
• What do Marxists argue about consumer choice?

  It is a myth controlled by conglomerates
• How do transnational media conglomerates influence communication?

  They control major media and communication forms