part 2

• Visual media are information providers that are represented visually.
• Types of visual media include photography, video, infographics, data visualization, comic strips/cartoons, memes, and visual note-taking.
• Common visual media file types include JPEG, GIF, TIFF, PNG, and BMP.
• Formally produced visual media and informally produced visual media serve the purpose of gaining attention, creating meaning, and facilitating retention.
• Visual design elements include line, shape, value, and texture.
• Balance is a feeling of visual equality in shape, form, value, color, etc., and can be symmetrical or asymmetrical.
• Form can be implied through the use of light and shading, and can be viewed from multiple angles.
• Consistency in margins, typeface, typestyle, and colors is important in visual design.
• Visuals are preferred over text because they can elicit emotions and provide emphasis.
• Contrast creates visual discord by offering a change in value and can be used to bring objects forward in a design.
• Smoothness or roughness in objects can be perceived through touch.
• The center of interest is the area that first attracts attention in a composition and is usually more important than other objects or elements.
• Color is determined by hue, intensity, and value.
• Rhythm is a movement in which elements recur regularly, creating a flow in the composition.
• Shape refers to a figure having volume and thickness, and can create an illusion of a 3-dimensional object.
• Visual communication can be done through the use of visual media such as images, videos, and graphics.
• Directional movement refers to the flow of the composition, guiding the viewer's eye from one object to another.
• Perspective is created through the arrangement of objects in two-dimensional space to appear as they do in real life.
• Harmony brings together a composition with similar units, such as using consistent lines and shapes.