When a single device combines various media technologies such as newspapers online, books on kindle, tv streaming such as Netflix, radios etc
What is the Impact of Technological Convergence
Livingstone & Bovill
Converging screen technology may be contributing to a blurring of boundaries between traditionally distinct activities e.g. work vs play as people are constantly switching between them
Define Cultural Convergence
The way new media users engage with a range of media content delivered in a variety of ways, and the ways they seek out, share and make connections between this content
How has new media led to cultural convergence
Jenkins: new media has changed many aspects of traditional media. Sharing info and making connections between content has become much easier than it was in the past
5 main concents that Lister et al suggest distinguishes the “new” from the “old”media
Digitality
Hypertextuality
Dispersal
Virtuality
Interactivity
How does ‘digitality’ distinguish between the new and old media
The use of computers & screens
All data is converted into numbers, which can be stored, distributed and picked up via screen based products
What is Hypertextuality
Forming a web connection to other pieces of information through links
Gives us a way of searching, interacting with and customising the media for our own use
How does ‘Dispersal‘ distinguish between the new and old media
Media is less centralised and more adaptive to individual choices rather than being restricted to media professionals
what is ‘virtuality‘
People can immerse themselves in unreal interactive experiences in virtual worlds with VR headsets
+ can create imaginary identities on social media
What is interactivity
Consumers can engage or interact with a variety of media, creating, customising their own media with greater choice
What does Jenkins say interactivity has led to
Participatory Culture
Collective Intelligence
What is Participatory Culture
Consumers can produce media which producers consumer and incorporate into new media texts
What is Collective Intelligence
New media provides a vast range of information from across the world which means as a collective we know anything we want