Ethos (Credibility)- a means of convincing an audience using the authority or credibility of the persuader, whether it’s a notable or experienced figure in the field or a popular celebrity,
Logos (Reason)- way of persuading an audience with reason, using facts, figures and rationale.
Pathos (Emotion)- way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Rhetorical questions- posing a question that doesn’t require an answer (What was all this for?)
Directaddress- using ‘you’ to create a synthetic relationship
Personal pronouns- I Me
Inclusive pronouns- We Our Us
Modal verbs- Will Shall May Would Could Should Can Might Must Ought
Rule of Three- things listed in 3s (Reduce, reuse, recycle)
Comparatives- words with ...er suffixes: faster, stronger, hungrier
Superlatives- words with ...est / st suffixes: best, fastest, meanest (The cost of living is at the highest rate in 30 years)
Imperative sentences-commands: you must see this film.
Simile Metaphor-Comparing two things using “like” or “as” (Her hair was like spun gold)
Repetition- Anaphora-beginning of sentence/phrase
Repetition- Epistrophe- at end of sentence/phrase
Syndetic Listing- A list which includes conjunctions
AsyndeticListing- (We were warm and dry and safe)
Meiosis- understatement/underexaggeration (“I got a bit wet” when speaker is absolutely soaked)
Hyperbole- overstatement/exaggeration (We’ve heard it a million times)
Juxtaposition- poetic and rhetorical device in which normally unassociated ideas, words, or phrases are placed next to one another
Hypophora- A figure of speech in which the speaker both asks a question and immediately answers it
Connotation- The associated and emotional overtones that have become attached to a word or phrase, in addition to its strict dictionary definition; this is the opposite of denotation
Tone- The attitude a writer takes toward the subject of a work, the characters in it, or the audience, revealed through diction, figurativelanguage, and organization