when a person behaves in a way that is different from how we expect people to behave
groups of people choose to define behaviour as abnormal on the basis that it offends their sense of what is acceptable
norms can be implicit or explicit
example where it has been successful
antisocial personality disorder (psychopathy) - absence of prosocial internal standards associated with failure to conform to lawful/culturally ethical behaviour
limitation
social norms can vary from one generation from another and from one community to another
a person from one cultural group may label someone as abnormal according to their standards rather than the standards of the person behaving that way
this creates problems for people from one culture living within another culture group
limitation
too much reliance on deviation from social norms to understand abnormality can lead to human right abuses
some psychologists suggest that some of our modern categories of mental disorder are really abuses of peoples rights to be different
limitation
norms change over time so what is classed as abnormal changes
eg: homosexuality
in order to consider whether a behaviour is abnormal or not we need to take into account the time period