Lewin’s Force Field Analysis Model

• What is the name of the theoretical model discussed in the video?

  Lewin's model of force field analysis
• What does force field analysis assess?

  The balance between driving and restraining forces
• Who developed the force field analysis model?

  Kurt Lewin
• What are driving forces in Lewin's model?

  Forces pushing for change in an organization
• What are restraining forces in Lewin's model?

  Forces resisting change in an organization
• How does Lewin's model determine if change is possible?

  By comparing the strength of driving and restraining forces
• What happens if driving and restraining forces are in equilibrium?

  There will be no change
• If driving forces score 9 and restraining forces score 7, what does this indicate?

  Change is possible
• What internal factors might push for change in a business?

  Desire for higher profits or better efficiency
• What external factors can drive change in a business?

  Market demand and competition actions
• Why is resistance to change considered normal?

  Change can be stressful and disruptive
• What are some reasons for resistance to change identified by Kotter and Schlesinger?

  Poor communication and self-interest
• How can poor communication affect change management?

  Employees may not understand the change needed
• What role does self-interest play in resisting change?

  Individuals may fear job loss or role changes
• What is a significant challenge faced by Moya Green at Royal Mail?

  Resistance from a heavily unionized workforce
• What was a key external factor pushing for change at Royal Mail?

  Government deregulation of the parcels market
• What was one of Moya Green's goals as CEO of Royal Mail?

  To improve financial performance significantly
• How did Moya Green successfully implement change at Royal Mail?

  By reducing forces resisting change over time
• What are the key components of Lewin's force field analysis model?

  • Driving forces: push for change
  • Restraining forces: resist change
  • Balance between these forces determines change feasibility
• What factors can drive change in an organization?

  • Internal factors:
  • Desire for higher profits
  • Need for innovation
  • Organizational culture changes
  • External factors:
  • Market demand shifts
  • Competition actions
  • Political, economic, social, and technological changes
• What are the strengths and weaknesses of Lewin's force field analysis model?

  Strengths:

  • Simple to understand
  • Helps assess change feasibility
  • Identifies key driving and restraining forces

  
  

  Weaknesses:

  • May oversimplify complex change dynamics
  • Requires accurate scoring of forces
  • Does not account for emotional factors