Planned & Emergent Strategy (Mintzberg)

• What are the two types of business strategy discussed?

  Planned and emergent strategy
• What does a planned strategy involve?

  Formal business planning and clear objectives
• How does an emergent strategy differ from a planned strategy?

  It responds to events as they happen
• Who is associated with the concept of emergent strategy?

  Professor Henry Mintzberg
• How did Mintzberg define emergent strategy?

  As a pattern of action developing over time
• What is the role of formal business planning in the strategic process?

  To determine a clear business plan and strategy
• What are the key characteristics of planned strategy?

  • Intended strategy
  • Formal strategic planning process
  • Identifies aims and objectives
  • Uses planning tools like SWOT and PEST analysis
• What are the key characteristics of emergent strategy?

  • Strategy that actually happens
  • Decisions made as events arise
  • Little to no use of formal planning tools
  • Accommodates reality and changes in the environment
• If a business adapts its strategy based on market changes, what type of strategy is it using?

  Emergent strategy
• What does the distinction between planned and emergent strategy highlight?

  The difference between intended and actual strategy