Field Experiments

• What is a key advantage of field experiments?

  High ecological validity
• What might a psychologist study in a field experiment at a store?

  Customer reactions to different displays
• Why do field experiments provide more realistic results?

  They occur in normal settings
• How can field experiments help understand customer behavior?

  By testing pricing strategies in supermarkets
• What is covert observation in field experiments?

  Studying behavior without participants knowing
• What is a key advantage of field experiments over lab experiments?

  Higher ecological validity
• What are the advantages of field experiments?

  • Higher ecological validity
  • More realistic results
  • Natural settings enhance understanding of behavior
• Why do researchers prefer field experiments?

  They allow observation of normal behavior
• What type of environments do field experiments occur in?

  Natural environments
• How might researchers test customer reactions in a store?

  By changing store displays
• How might weather affect a field experiment conducted in a park?

  It could influence behavior during the study
• How do field experiments differ from lab experiments in terms of setting?

  Field experiments occur in natural environments
• What are the main disadvantages of field experiments?

  • Less control over variables
  • Ethical concerns about informed consent and privacy
  • Difficult manipulation of independent variables
• What is a disadvantage of field experiments regarding control?

  Less control over variables than lab experiments
• Why do researchers conduct field experiments?

  To observe participants behaving normally
• What advantage do field experiments offer compared to lab experiments?

  They provide more realistic results
• In what setting might a psychologist conduct a field experiment?

  In a shopping mall or a school
• What is a field experiment?

  A study conducted in a natural environment
• How do field experiments differ from lab experiments?

  Field experiments have less control over variables
• What is the purpose of studying customer reactions in a field experiment?

  To see which displays boost sales best
• What is a disadvantage of field experiments?

  Less control over all variables
• What is illustrated in the image provided?

  Field experiments in education and retail
• What might people be unaware of during covert observation in field experiments?

  That they are being studied
• What ethical concerns arise from covert observation in field experiments?

  Issues of informed consent and privacy
• Why can manipulating independent variables be difficult in field experiments?

  It requires cooperation from management
• Why do these studies offer high ecological validity?

  Participants behave naturally in real-world settings
• How do the issues in field studies compare to lab experiments?

  Field studies have less precision than lab experiments
• What type of setting do laboratory experiments use?

  Artificial
• How does ecological validity differ between laboratory and field experiments?

  Laboratory experiments have low ecological validity
• What is a key characteristic of field experiments?

  They are realistic
• In what type of environment are advertising banners tested in field experiments?

  Natural environment like a shopping center
• Can researchers manipulate independent variables in field experiments?

  Yes, they can manipulate independent variables
• What do researchers study in field experiments?

  Natural behavior
• Compare the features of laboratory and field experiments.

  • Control: High in lab, low in field
  • Setting: Artificial in lab, natural in field
  • Ecological Validity: Low in lab, high in field
• What is recorded at bus stops in field experiments?

  Waiting times
• What is manipulated in classroom behavior evaluations?

  Teaching methods by the teachers
• What is one method used to observe customer behavior in stores?

  Varying product displays
• What is the role of researchers in field experiments?

  To observe and measure behavior
• What is the control level in laboratory experiments?

  High
• What is the control level in field experiments?

  Low