meaning and representations

• rebranding of place:

  • places are chosen specifically to be rebranded based on housing quality, employment opportunities, level of deprivation and access to services
  • Stratford was chosen to be the site of the major London regeneration project for the 2012 Olympics as it was a large underused area of brownfield land with high levels of poverty amongst the local population.
• external agencies: the agencies involved with changing place meaning are governments, councils, individuals, community groups, TNCs, national, international and global organisations