Minority influence

• Define minority influence

  Where a small group influences the beliefs of a larger group
• Consistency

  Consistent in their argument - makes others think harder about the idea
• Synchronic consistency

  Everyone in minority saying the same thing
• Diachronic consistency

  Minority saying the same thing over a long period of time
• Commitment

  Sometimes doing extreme acts - eg, suffragette protests
• Flexibility

  Adapting point of view and accepting counter arguments

  Needs a balance between commitment and flexibility
• Snowball effect

  Someone changes their beliefs then their friend does and their friend and so on
• Process of change

  Change in belief happens over a longer period with help of commitment, consistency and flexibility