Pressures to Adopt Digital Technology

Cards (7)

What are the key pressures for adopting digital technology?
Customer expectations
Innovation
Market competition
Operational efficiency
Access to new markets
Enhanced data analytics and decision-making
Why are customer expectations a pressure to adopt digital technology?
A professional website or mobile app is crucial for visibility and accessibility, allowing customers to interact with the business at any time
Why is innovation a pressure to adopt digital technology?
Using technology to create unique selling points, improve efficiency, and reduce costs, therefore gaining a competitive edge in the market
Why is operational efficiency a pressure to adopt digital technology?
Implementing automation for repetitive and boring tasks to increase productivity and reduce labour costs
Why is access to new markets a pressure to adopt digital technology?
Expanding reach through online stores and digital marketplaces to access a broader customer base, both domestically and internationally
Why is enhanced data analytics a pressure to adopt digital technology?
Using big data analytics to gain deeper insights into customer behaviour, market trends, and operational efficiency
Why is decision-making a pressure to adopt digital technology?
Using data analytics to support strategic decisions, predict market changes, and identify new opportunities