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Pursuing Strategies
Digital Technology
E-Commerce
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Created by
Lukas Skripka
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Cards (5)
What is e-commerce?
Online
buying
and
selling
Why is e-commerce important in business strategies?
Expanded
reach
Increased convenience
Reduced
costs
Improved customer interactions
How does e-commerce increase convenience?
Online stores have
24/7
availability, allowing customers to shop at their
convenience
and this enhances customer
satisfaction
and drives
sales
How does e-commerce reduce costs?
Operating an e-commerce platform can significantly reduce
fixed costs
How does e-commerce improve customer interactions?
E-commerce platforms often include
customer support
features such as live
chat
, FAQs, and customer
reviews
, which improves overall customer
service