Big Data and Data Mining

• What is big data?

  Refers to massive amounts of data that are too large and complex to be handled by traditional data processing tools
• How does big data influence digital technology?

  • Drives the need for advanced analytical tools
  • Influences storage solutions, requiring cloud-based services
• What are the benefits of big data?

  • Personalised marketing campaigns to target customer preferences
  • More efficient capacity management
  • Improved decision-making
• What is a major disadvantage of using big data?

  Ethical issues (e.g. privacy)
• What is data mining?

  Process of discovering patterns and extracting useful information from large datasets
• What are the benefits of effective data mining?

  • Better predict future trends and behaviours
  • Identify previously unseen relationships between business data sets
  • Market segmentation
• What is an example of data mining?

  Tesco's clubcard