Lewin's Force Field Analysis

• What is Lewin's Force Field Analysis?

  This model helps businesses assess the forces driving change and the forces resisting change
• What are the key steps of using Lewin's Force Field Analysis?

  1. Identify driving forces
  2. Identidy restraining forces
  3. Strengthen the driving forces or reduce the restraining forces to implement change
• In order for change to occur the driving force must exceed the restraining force
• What are examples of internal forces driving change?

  • Poor efficiency
  • Need higher profits
  • Need to change culture
  • Change of leadership
• What are external examples of forces driving change?

  • Customer demand
  • Competition
  • Legislation
  • Technological change
• What are restraining forces?

  Factors that resist change within an organization
• When driving and restraining forces are equilibrium, change is unlikely to occur
• What are the forces for change called?

  Driving forces
• What are the forces against change called?

  Restraining forces
• What are the driving forces for a business to close stores?

  • Lower costs
  • Customers prefer online shopping
  • Competitors are already online
• What are the restraining forces for a business to close stores?

  • Employee resistance (job losses)
  • Cost of setting up an e-commerce platform
  • Loyal customers may not want to switch