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social influence
obedience
milgram's research
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what was milgram's research aim?
wanted to assess obedience levels
what was milgram's baseline procedure?
(1963)
40
US males took part in study at
Yale
on 'memory' and got paid $4.50
Ps introduced to the
confederate-
Learner
fixed
draw
is done so the naïve participants are always the Teacher
the Ps
can't
see the Learner and gave them electric shocks for every wrong answer on memory test= increased by
15V
and up to
450V
what were milgram's findings?
every Ps gave shocks up to
300V
and
12.5
% stopped here
65
% continued to
450V
observations of people: sweating, biting nails, shaking and 3 has
seizures
84
% said they were glad to have taken part, in questionnaire
all Ps debriefed after study
what were milgram's conclusions?
situational factors
were important
US Ps
were willing to obey orders, even it
harms
others
but suspected there were other factors encouraging behaviour
what are the evaluations for milgram's research?
Supporting
Evidence
=
Game
of
Death
tv show (PET)
Internal Validity=
Orne-Holland
1968
and however-Hofling
1966
(PETH)
Individual
Differences
= Kilham-Mann 1974 (PET)
Ethical
Issues
= protection from physical and psychological harm (PETH)
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