Euphemism Treadmill 2003 <3

• Who made the 'Euphemism Treadmill'?

  Stephen Pinker 2003
• What is the 'Euphemism Treadmill'?

  The shift away from an originally offensive term to new one, clean of negative associations. However, overtime, the new term can also pick up negative connotations.
• Who does Stephen Pinker (Euphemism Treadmill) argue against?

  Sapir-Whorf hypothesis
• What is an example of the Euphemism Treadmill?

  The word 'hussy' meant housewife and was a neutral term, then it took on a more derogatory meaning and was replaced with 'madam', which then became a negative term for women.
• What did Stephen Pinker (Euphemism Treadmill) quote?

  "The name becomes coloured by the concept: the concept does not become freshened by the name." (i.e. The negative views about those being labelled still exist.)
• Why does the Euphemism Treadmill go against the Sapir-Whorf hypothesis?

  Linguistic change alone is not the solution.