situational variable strength

• Cross cultural research support Dutch replication of mailgrams research – ordered to say stressful things in an interview to someone desperate for a job – 90% of participants obeyed – did proximity study as well when person giving orders not in proximity obedience dramatically fell – suggests that Milgram’s findings are not limited to Americans but are valid across cultures and apply to women.

   
• Research support for uniform – Bickman - field experiment new York – confederates aks passing people todo a small tasks such as picking up litter or provide a coin for a parking metre. The outfit varied from smart jacket and tie to a milkman or security guard uniform. Found that members of the public were twice as likely to obey the order given by a security guard which supports the situational variable of uniform.
• bushman works as well for uniform