objectives

• most common revenue objectives are related to

  revenue growth

  sales maximisation

  market share
• costs objectives

  controlling the fixed costs of a business

  setting objectives relating to unit costs
• profit objectives include

  specific level of profit

  rate of profitability as a % of revenue

  profit maximisation
• return on investment

  measure of the efficiency of an investment
• how to calculate return on investment

  (return on investment divided by cost of the investment) X 100
• return on investment objectives

  achieve specific return on investment % of a particular project

  for the investment to exceed target